The City of Bay City, Michigan
  • 16-Mar-2023 to Until Filled (EST)
  • Bay City, MI, USA
  • 42,889.60
  • Full Time

Excellent Benefits to include: Medical/Dental/Vision; City sponsored HSA; MERS 401(a) Defined Contribution Pension; Short-Term Disability Insurance; Paid Vacation, Personal, Sick and holiday


This is a marketing position supporting all City Departments and/or Divisions. This position performs marketing and administrative duties including creating published materials, develops and organizes the strategic City-wide communication efforts and strategies, administers City related social media sites, assists in website design and style, typing, filing, preparing of standard forms/reports and other marketing materials and duties as assigned.


  • Works in conjunction with the City Manager and City Manager's Executive Assistant along with internal departments to develop short-term and long-term strategies for promoting community engagement, event coordination, and marketing campaigns.
  • Prepares public communications for city website, social media, press releases, community newsletter, City calendar, and weekly newsletter which promotes a positive municipal image and increases community interest and participation based upon research, insights, and feedback.
  • Assists in developing printed and other media to educate the public, including the marketing of energy waste reduction programs, electric utility initiatives, and public works initiatives.
  • Strategy development and planning of campaigns that can promote the City and its departments to generate genuine traffic (both offline and online).
  • Compile data from various sources and compose summary reports as required. May require routine mathematical calculations and tabulations in accordance with established methods.
  • Do market research, understand the trends and customer preferences, create marketing strategies, oversee the creation of marketing materials and content.
  • Translates technical information from individual departments in ways that the public can easily understand. Review and approval from department heads and the City Manager is usually required.
  • Communicate with customers, employees, citizens, and other individuals to answer questions, disseminate, or explain information, in a positive and respectful manner sometime requiring reviewing files, records, and other documents to obtain information.
  • May represent the City at various meetings and make presentations to groups as required.
  • Performs other duties and responsibilities as assigned


The following generally describes the knowledge and ability required to enter the job and/or be learned within a reasonable period of time in order to successfully perform the assigned duties. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties in a specific job.


  • The principals and practices of managing and conducting communications and or marketing programs.
  • Social media platforms and analytics.
  • Modern office practices and procedures.
  • Methods and techniques of proper telephone etiquette.
  • Principles and procedures of record keeping and filing.
  • Methods and techniques for basic report preparation and business letter writing.
  • English usage, spelling, grammar, and punctuation.
  • Current customer service trends and practices.


  • Create engaging and informative content for the website, social media, and any other content marketing channels that the City might leverage.
  • Develop and maintain computerized spreadsheets and databases to enter information and generate reports.
  • Operate office machines, such as photocopiers and scanners, facsimile machines, phone and voicemail systems, and personal computers.
  • Compose publications, correspondences, reports, forms, and other documents.
  • Utilize camera, video, and editing software in order to produce media to be presented across multiple platforms.
  • Perform mathematical calculations quickly and accurately including to add and subtract, multiply and divide, and calculate percentages, fractions, and decimals.
  • Utilize excellent organizational and time management skills with the ability to work with numerous interruptions and work effectively under time constraints to meet deadlines.
  • Understand and carry out oral and written instructions, as well as establish and maintain effective working relationships with other employees and the public.
  • Deal successfully with the public in person, over the phone, and via online communications; respond tactfully, clearly, concisely, and courteously to issues, concerns, and needs.
  • Use excellent communication skills; ability to communicate effectively both orally and in writing.
  • Receive harsh public input calmly and respectfully.
  • Be organized and perform varied duties with minimal direct day-to-day supervision; interpret and apply policies and procedures within the limits of authority.
  • Speak proficiently to the public, City Commission, and other stakeholders.
  • Present information concisely and professionally.


  • Degree in journalism, communications, marketing, business administration, or a related field and three years of progressively responsible experience in marketing, communications, public information, or related field is required.
  • Knowledge and previous work experience in municipal operations is preferred.
  • Attention to detail and must be comfortable with decision making.
  • Must possess excellent computer skills and be proficient with Microsoft Office applications, Adobe Suite, photo and video editing software, and have the ability to learn the New World software platform.
  • Must be willing and able to work remotely at any City facility.
  • Must be willing and able to maintain a flexible schedule to participate in after hours work requirements due to various events and initiatives, storms and/or city emergencies.
Full Job Description
The City of Bay City, Michigan
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